From a scrappy prototype called BrokerBrain to £300m in enquiries every month, as Broka.
Services
Client
Year
Website
Challenge
Build a real financial platform on a startup budget, in a market that takes itself very seriously and mostly deserves a nudge.
Broka started life as BrokerBrain, a bespoke system for sourcing loans from a network of lenders. Turning that first concept into something brokers would actually run their pipeline on, with live lender data, broker workflows, and enquiries flowing through it, was no small job.
But the build was only half of it. Commercial finance is a slow, formal, faintly beige industry. Getting brokers to switch platforms is hard. Getting lenders to keep their product data current is harder. And getting anyone in that world to pay attention to a new name, especially one called BrokerBrain, was going to take more than another polite fintech launch.
Goal
Rename it, rebrand it, and give it a voice the industry couldn't ignore. Then build the systems to keep both sides of the marketplace engaged.
We rebranded BrokerBrain to Broka and rebuilt the identity from the ground up. Cleaner, sharper, and deliberately tongue in cheek. The tone was the strategy. An old fashioned industry doesn’t need another serious voice, it needs one that’s confident enough to have a bit of fun and still be trusted with the numbers.
From there we built the growth engine around the platform:
A product that punches above its weight, lender network, broker enquiry flow, and the case study receipts, all in one system.
Broker growth and education, social content, direct email outreach, and a monthly newsletter to keep brokers active and show them how to get more out of the platform. The newsletter was eventually automated end to end with a custom app.
Lender activation, done properly, a bespoke AI outreach system that reads every lender’s product data, spots what’s gone stale, and nudges them by email and WhatsApp to update their products and respond to broker enquiries.
A voice with a bit of edge, tongue in cheek where the industry is stiff, sharp where it counts, never at the expense of trust.
Result
£300m in enquiries every month. 180 active brokers, 205 active lenders, and official NACFB recognition, in eighteen months.
The rebrand landed. Brokers brought other brokers. Lenders started responding faster because the AI outreach kept them honest, and the ones that engaged got more enquiries, which pulled the rest in behind them. The newsletter and social presence turned Broka into a name people in the industry actually mention, which is not a small thing in commercial finance.
The NACFB, the trade body for commercial finance brokers, brought Broka on as an official partner. That’s the industry’s way of saying this is real.
None of it required a paid growth budget. The platform, the voice, and the systems did the work.
Receipts
From launch to
£300m per month
A lender network turned into the system brokers run their pipeline on — in eighteen months.
enquiries
brokers
lenders
240 lenders onboard
Full lender network live from day one.
Reached 100 brokers
£312m in total loan requirements.
Piloted with 30 brokers
Over £200m in finance in the first quarter.
150 brokers, £478m enquiries
Broker teams standardising on Broka.
Grew to 50 brokers
Pilot turned into repeat adoption.
Surpassed £509m in enquiries
A new platform high.
Official NACFB partner
Recognised by the industry body.
£300m in enquiries every month
180 active brokers and 205 active lenders using the system consistently.
OFFICIAL NACFB PARTNER · FIGURES TO JULY 2026
